If yours is a B2B Business, few going concerns will want to do business with you. Reliability and reputation are extremely important in business-to-business ventures. Price, convenience, and service are important, but secondary. If you can't deliver on time and on budget the customer's business suffers, a risk that led to the famous "You can't go wrong buying IBM" mentality. Keep this in mind when preparing revenue projections. It takes time to create a perception that your business will indeed fill orders on time. Some advisors suggest that you back up any projected sales to large companies by six to 12 months. You may be able to shorten this time frame by enlisting an ally in the big company, a normal marketing ploy. Still, plan on it taking longer for revenue to develop than you expect - a conservative and prudent approach to forecasting revenues.
Start-ups and inherently risky. Banks don't like risk. Therefore banks don't like to lend money to start-ups. That doesn't mean that you can't get your banker to lend you money for start-up. If your personal credit history is good and the amount you seek is small, you might be able to get an unsecured loan. The distinction is that the banker will look to you rather than to your business for repayment of the loan. Then there are nonbusiness loans that are commonly used for business purposes. For example, home equity loans can be used for any legal purpose. If you go this route, make sure to get advice from your accountant to avoid unpleasant tax implications in the future if you withdraw funds you have loaned to your venture.
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